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HIGH-IMPACT COMMUNICATION

DIVERSITY.

& INCLUSION.

WHO WE ARE

Legacy Communication and Research™ is a boutique consultancy established in 2017 specializing in the innovation of strategic communication solutions. Our portfolio includes research design and evaluation; training and workforce development; diversity, equity and inclusion (DEI) strategies and communication counsel. We specialize
in providing solutions that develop thought leaders, build teams, and guide our
clients in the fulfillment of their mission.

CORE COMPETENCIES & SERVICES

Training & Development

Leadership Coaching

Train the Trainer

Facilitation

Customized DEI courses (i.e. implicit bias, micro/macro aggressions, inclusive leadership)

Strategic Communication Planning

Communication Audits
Communication Plans
Board Governance
Staff & Leadership Retreats
Branding/Stakeholder Engagement

Research & Evaluation

Needs Assessment
Surveys
Focus Groups
Communication Audits

Strategic DEI Consulting

Policy & Process Audits
Benchmarking & Metrics
Council/Committee Creation
DEI Assessments
Programming Design & Facilitation

Community Engagement and Event Planning

Intergroup Dialogue Sessions
Community & Immersive Discussions on Race & Culture
Programming
Corporate and Community Events

Crisis Communication

Crisis Planning
Crisis Bootcamp
Crisis Response Strategies
Media Training

WHAT WE DO

OUR PHILOSOPHY

Our philosophy is simple: We start with assessing your specific requirements. How do we do this? By learning as much as we can about the challenges that make our services necessary. Our team then conceptualizes ideas that align with your overall goals and works to create the most effective programming to meet your unique needs. Our teams are assembled based on their expertise and background.

RESEARCH

We use case studies and data analysis to deliver an innovative strategy customized for your brand and goals. We research deep into your target market to build marketing communications programs that create extensive results. We are professionals when it comes to changing perceptions and exceeding goals that lead to an ROI through measured results.

PLAN

We incorporate a strategic planning structure throughout each and every campaign. We are able to dissect each angle so that we are instrumental to achieving results. Because organizations use multiple platforms to communicate across many channel, we are the go to for individual client focus, leading to strategic and structured results.

EXECUTE

We implement various forms of communication techniques, including media relations, public relations, proposal writing, media buying, social media strategy and videography. With all of our services aligned, we are the force to innovate change within each and every campaign that requires strong execution.

MEET OUR TEAM

OUR TEAM

DANTE D. GOSS II

Data Analyst &

Research Associate

MELISSA THRASHER, M.A.

Consulting Account Director

DONYALE R. GRIFFIN-PADGETT, PhD.

Principal, Founder &

Lead Strategist

DEANDRE LIPSCOMB

Senior Strategist and Consultant

BRITTANY MOBLEY, M.A.

Account Executive &

Social Media Strategist

OUR EXPERIENCE

Our team has experience dealing with diverse audiences and developing key messages and communication programming around health-related topics. Let’s take a closer look at our collective experience. Before academia, Dr. Griffin-Padgett served as an account director at Campbell-Ewald Advertising, where she headed the Public Practice Account Group devoted to helping non-profit organizations with meaningful communication programming. She is a Scholar/Practitioner who has continued to provide consulting services throughout her academic career.

Related projects include working with a medical doctor to develop a marketing communications strategy for the pilot of one of his publications, Doctor Magazine. Our team developed content storyboards for the first few issues, an advertising strategy to increase exposure for the publication and connected the doctor with constituents in health fields. Another notable project involved developing brand elements for the Madison Holland Foundation, an organization founded to increase awareness for sickle cell anemia. Our team developed a fundraising event and campaign to connect with younger donors. We developed a logo and brand identity with promotional materials, staffed the event and connected with potential donor organizations for future events.